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Website Design & Build

Full website rebuilds for £1,000

A complete website rebuild for your small business: up to 40 pages designed, written, built and launched for one fixed £1,000 fee. Work directly with Samuel from brief to handover. Search foundations and enquiry forms are included, with optional care at £100/month. Ecommerce, bespoke features and third-party costs are quoted separately.

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How much does a website from MCG Growth Marketing cost?

MCG Growth Marketing builds a complete website of up to 40 pages for a fixed £1,000, covering structure, design, copy, technical SEO and launch. An optional £100 per month retainer then covers amendments, new pages, monitoring, security updates and ongoing optimisation on a rolling monthly basis.

At a glance

Build price
£1,000 fixed, up to 40 pages, no deposit taken online
Retainer
£100 per month for amendments, new pages and optimisation
Included
Structure and keyword plan, design, copy, technical SEO, forms and GA4 tracking
Timeline
Built and live in 4 weeks from brief; priority slots available in 2-3 weeks
Commitment
Rolling monthly retainer, 30 days' notice, no lock-in
Best for
Small businesses wanting a complete website rebuild at a known price
The problem

An old website costs you deals you never hear about

Most stale websites are not ugly — they are unclear. They were built around what the business did five years ago, the pages grew by accident, and the proposition on the homepage no longer matches what the sales team actually pitches.

The commercial damage is invisible. Buyers who found you, read two paragraphs, decided you looked smaller or less specialist than you are, and went to a competitor. Nothing appears in your CRM, so nobody flags a problem.

There are usually three compounding issues: a message that does not qualify the right buyer, a structure that search engines and AI assistants cannot read, and page speed or mobile experience that quietly loses a third of the traffic before anyone reads a word.

Outcomes

What changes for your business

  • A proposition on the homepage that matches how your best clients actually buy.
  • A page structure built around commercial search demand, not internal org charts.
  • Fast, mobile-first pages that hold attention instead of losing it to load time.
  • Clear conversion paths — enquiry, call booking, download — on every key page.
  • Technical foundations that make SEO and AI-search visibility possible afterwards.
A site your team can update without going back to a developer for every change.
Scope

What a full website build includes

Positioning and message hierarchy

Before design: who the site is speaking to, what it must prove, and the order in which a buyer needs to hear it. This is the part most web projects skip and later pay for.

Structure and keyword mapping

Site architecture mapped to real search demand and buying questions, so each page has one commercial job and one intent behind it.

Design and content build

A modern, credible design system built page by page, with copy written for the buyer rather than filled in with placeholder text later.

Technical performance and accessibility

Core Web Vitals, mobile behaviour, semantic structure, metadata and schema markup handled as part of the build, not as a retro-fit.

Tracking and lead capture

Forms, call booking, GA4 events and CRM connection so every enquiry is attributed to the page and channel that produced it.

Monthly amendments and optimisation. The £100 monthly retainer covers content amendments, new pages, monitoring, security updates and a monthly performance snapshot — so the site never quietly goes stale again.

Launch, redirects and handover. Redirect mapping so existing rankings survive the move, plus training and documentation so your team owns the site afterwards.

Scope, process and price

What the £1,000 rebuild covers, step by step

One fixed package for a small-business website of up to 40 pages. Online stores, logins and bespoke features are scoped and quoted separately before anything starts.

  1. Brief and page plan

    We agree what the site has to do, who it is for and the list of pages (up to 40), mapped to how customers search.

  2. Copy and structure

    Core page copy is written and reviewed with you, so the positioning is settled before design.

  3. Design and build

    Pages are built mobile-first with search basics, enquiry forms and analytics in place. Two structured review rounds are included.

  4. Redirects and launch

    Old URLs are mapped and redirected, the site is tested and launched, and you get training and full ownership.

Pricing

Website rebuild
£1,000 fixed, up to 40 pages
Optional care
£100/month, 30 days' notice, no minimum term
Quoted separately
Online stores and checkouts, logins, bespoke features, integrations, and third-party costs such as hosting
Get a quoteCheck my website first

Related

Fit

This is the right project if

  • Your site is more than four or five years old and no longer reflects what you sell.
  • You are embarrassed to send prospects to it, or sales avoid linking to it.
  • Traffic arrives but enquiries do not, and nobody can explain the gap.
  • The site is slow on mobile or fails on phones your buyers actually use.
  • You cannot edit pages without a developer, so the content has frozen.
You want SEO and AI search visibility next, and the current site cannot support it.
In detail

How this works in practice

The detail behind the headline: how the work is structured, what it depends on and how progress is judged.

Strategy before pixels

A rebuild starts with the commercial brief: what you sell, at what value, to whom, and what a qualified enquiry is worth. That determines how many pages the site needs, which sectors get their own page, and what evidence has to appear above the fold.

The output is a written structure — page by page, with the intent, primary message and call to action for each — signed off before design begins. It keeps the project from drifting into taste arguments and makes the build far faster.

Designed around how buyers decide

B2B and considered-purchase buyers rarely convert on a first visit. Pages are therefore designed to move someone one step: from unaware to interested, from interested to shortlisting, from shortlisting to a booked call.

That means proof placed where doubt appears, pricing context rather than silence, and a low-friction next step on every page — not a single contact form buried at the end of the journey.

Protecting the visibility you already have

Most traffic losses after a relaunch are self-inflicted: URLs change, redirects are missed, content that was ranking is cut. The build includes a crawl of the existing site, a page-by-page redirect map and a decision on every URL before launch.

Where existing pages earn traffic, their content and internal links are preserved and improved rather than replaced. Rankings should step up after a rebuild, not recover from it.

Built to be extended, not replaced again

The site is delivered with a clear content model, reusable page patterns and editing access for your team, so new services, sectors and articles can be added without a redesign.

After launch the same measurement framework used in consultancy engagements applies: conversion rate by page, cost per qualified enquiry by channel and which pages actually precede real deals — so the site keeps improving on evidence.

Free website checker

Start with an honest score for the site you have

Before you commission a rebuild, run the free website checker. It scores the site you have out of 100 and names what is actually costing you enquiries.

Check my website
Fixed-price package

A full rebuild for £1,000. Care if you need it.

For small businesses that want the website taken off their hands. One fixed price for the rebuild, with optional monthly support afterwards.

Website Build

£1,000

one-off, fixed price

A complete, strategy-led website of up to 40 pages — designed, written, built, optimised and launched for you.

  • Up to 40 pages, including service, sector and location pages
  • Structure and keyword mapping before design begins
  • Modern responsive design system built around your brand
  • Copywriting support on every core page
  • Technical SEO: metadata, schema, sitemap, Core Web Vitals
  • Forms, call-to-action paths and GA4 conversion tracking
  • Domain, hosting and redirect setup, plus launch checks

Care & Optimise Retainer

£100

per month, rolling

The cradle-to-grave half: ongoing amendments, monitoring and small improvements so the site never goes stale again.

  • Unlimited reasonable content amendments each month
  • New pages added as your services or sectors change
  • Uptime, speed and Core Web Vitals monitoring
  • Monthly performance snapshot: traffic, enquiries, top pages
  • Ongoing on-page SEO and conversion tweaks
  • Security, platform and dependency updates
  • Rolling monthly — 30 days' notice, no lock-in
Build your quote in two minutes

No deposit taken on site. You get the written page plan and fixed quote first.

How the package runs

Four stages, one person accountable

The same sequence every time, so you always know what is happening and what is next.

Scope and structure

A short brief call, then a written page-by-page plan: what each of your up-to-40 pages is for, what it must prove and which search demand it targets. Signed off before design starts.

Build — design, copy and pages

The design system and every page built and populated, with copy drafted for you rather than left as placeholder text. You review in a live staging link, not in a slide deck.

Optimise — speed, search and tracking

Technical SEO, schema, page speed, mobile behaviour, forms and GA4 conversion tracking finished as part of the build, so the site launches ready to be found and measured.

After launch — optional care

From £100 a month I keep it current: amendments, new pages, monitoring, security updates and a monthly snapshot of what the site actually produced. No hourly change requests.

What the fixed price does not cover

Honesty up front is cheaper than a change request later. Anything below is quoted separately, or handled through a consultancy engagement instead.

  • Custom e-commerce, booking engines or bespoke web applications
  • Complex integrations beyond forms, CRM and analytics
  • Photography, video production or full brand identity creation
  • Paid media budget, or SEO campaigns beyond on-page foundations
Get a quote

Build your quote in two minutes

Answer six short questions and you'll see the price, the payment split and the realistic build window before you speak to anyone. Send it over and you get a written page plan and a fixed quote back to review.

1. How many pages do you need?
2. What does the new site need to do? (select all)
4. What do you already have? (select all)
5. When do you want it live?
6. How would you rather be contacted?

Your indicative quote

£1,000 + £100/mo

Fixed price for the standard package. Estimated build window 4–4 weeks.

  • Website build — up to 15 pages£1,000

    Fixed price. Positioning, structure, copy, design, build, technical SEO, tracking, launch.

  • Core page copywritingIncluded

    Included in the fixed price — written for you from the commercial brief.

  • Migration and redirect mappingIncluded

    Included — every existing URL is crawled, mapped and redirected so rankings survive.

  • Care & Optimise retainer£100/mo

    First year including the retainer: £2,200.

  • Payment: £499 to book the slot and start the brief, £501 on launch.
  • Two structured review rounds are included: one on the page plan and copy, one before launch.
  • The care retainer is rolling month to month with 30 days' notice — no minimum term, no exit fee.
  • Domain and hosting are set up for you and billed at cost, typically £10–£30 a month.

Quoted separately

  • Brand identity design from scratch (the build works inside a usable system either way)
  • Photography or video production

Send it over for a fixed quote

No obligation, no sales sequence. Your answers are used to write the page plan and quote, nothing else.

Package questions

The £1,000 build and £100 retainer, answered in detail

What exactly is in scope for the £1,000 build?
A complete website of up to 40 pages: positioning and message hierarchy, site structure mapped to real search demand, copywriting for the core pages, design and build, mobile and Core Web Vitals performance work, metadata and schema, enquiry forms and call booking, GA4 tracking, redirect mapping from your old URLs, launch and handover with training. One website, one domain, one language. If your page plan comes in under 40 pages you still pay £1,000 — the price is fixed on the package, not counted per page.
What is explicitly excluded, and what costs extra?
Excluded from the £1,000: e-commerce and payment checkouts, customer logins or portals, booking systems beyond a standard calendar embed, bespoke web applications, multi-language or multi-site rollouts, custom integrations with your ERP or bespoke CRM, brand identity design from scratch, photography, video production and paid stock licences. Domain names, hosting and any third-party subscriptions are billed to you at cost, typically £10 to £30 a month. Anything outside scope is quoted in writing before it starts — there are no surprise line items.
How long does the build take from deposit to launch?
The website is built and live in 4 weeks from the signed brief and deposit. Week one locks the commercial brief and page plan, weeks two and three cover structure, copy and build, and week four is review, redirect mapping and launch. A priority slot can cut this to 2-3 weeks. The critical path is almost always your sign-off on structure and copy, so clients who review within 48 hours land at the fast end of the range.
How many rounds of revisions do I get during the build?
Two structured review rounds are built into the fixed price: one on the page plan and copy, one on the built site before launch. Each round is consolidated feedback from your side rather than drip-fed comments, which is what keeps the price fixed. Small corrections after launch — a wrong phone number, a tweaked paragraph — are not counted as a round and are simply fixed. If you want a third full redesign round because the direction changed, that is quoted separately rather than absorbed silently.
Are amendments on the £100 monthly retainer really unlimited?
They are unlimited in number but reasonable in size: content edits, new or updated service pages, images swapped, articles published, prices and team changes, plus ongoing on-page SEO and conversion tweaks. Requests are worked through in a queue, normally within two to three working days. The retainer also covers uptime and page-speed monitoring, platform and security updates, and a monthly snapshot of traffic and enquiries. A new site section, a rebuild or a new bespoke feature is a project, not an amendment, and is quoted before any work happens.
Do I have to take the £100 retainer, and can I cancel it?
The retainer is optional. You can take the build alone, own the site outright and maintain it yourself — you get documentation, training and full admin access either way. If you do take it, it runs month to month with 30 days' notice, no minimum term and no exit fee. Most clients keep it because the alternative is either an hourly change-request model or a site that quietly goes stale again.
How and when do I pay?
£499 to book the slot and start the brief, £501 on launch, and the £100 retainer starts the month after go-live. No hourly billing and no drawdown against an estimate. If the project needs to pause on your side, the deposit stays against your slot for six months.
Who owns the site, the content and the domain afterwards?
You do. Domain, hosting account, content, design assets and admin access are all in your name from the start, and there is nothing proprietary that locks you to me. Platform choice follows what your team can maintain, so if we part ways you keep a site another developer can pick up.
Watch

Marketing thinking in short form

Strategy, SEO and paid search explained in a couple of minutes on Instagram and TikTok.

Proven in

Where this service has done the work

Live engagements that used this service, and the sectors it applies to most often.

  • Independent retail / eCommerce

    The Butcher’s Blade

    Full revamp — a new digital shopfront for a Sandbach butcher

  • PropTech / SaaS

    Logical Planning

    New site launch — Planning Potential Score with a paid self-serve funnel

  • Professional services

    Part 1 Claims

    60 secs — to self-qualify instead of enquire

  • Property services

    Cheshire Lettings

    Local market leader — owner-led letting agency with landlord-first positioning

  • EdTech / education

    SuperDiss

    £9.99/mo — student subscription launched behind a free-forever core

  • SaaS / AI website builder

    Wishly

    Free — AI website builder that goes live in minutes

Sector hubsPlanning and developmentPropTech and marketplacesEducation and EdTechProfessional servicesProperty and lettings
In their words

Clients on work like this

Verbatim quotes from engagements that used this service, attributed by role as agreed. Read the case study to see exactly what was delivered.

“We had the data and the technology. What we did not have was a way of explaining it that made someone reach for their card. Sam turned it into an offer, decided the pricing with us and built the route people take to get there.”

Founder

Logical Planning · PropTech / SaaS

Engagement: Launch positioning, pricing and acquisition

Read the case studyProposition and positioning

“Nobody wakes up looking for Part 1 compensation, so the whole thing hinged on explaining it in plain English and proving there was no risk. The eligibility check does the qualifying for us — the enquiries that reach me are worth having.”

Director

Part 1 Claims · Professional services

Engagement: Go-to-market and enquiry funnel

Read the case studyProposition and positioning
Ask about your projectAll client quotes
Keep reading

Where to go next

A few things worth reading — and the pages most people move to from here.

Related insights

All insights

Related services

All services

Related case studies

All case studies
Questions

Frequently asked questions

How much does a website cost?
A full website build of up to 40 pages is a fixed £1,000, with an optional £100 per month retainer covering amendments, new pages, monitoring and optimisation. That is the whole price for the standard package. Custom e-commerce, bespoke applications or complex integrations are quoted separately, and you always get a written page plan and fixed quote before anything starts.
Can I book just the website rebuild?
Yes. The rebuild is a standalone project. You get a professional, search-ready website and full ownership at handover. The £100/month care plan is optional, and there is no obligation to buy other marketing services.
Will we lose our Google rankings?
Not if the migration is done properly. Existing URLs are crawled, mapped and redirected, content that earns traffic is carried across, and technical foundations improve rather than regress. Rankings usually improve after launch because structure and page speed get better at the same time.
Can you work with our existing brand and platform?
Yes. If you have brand guidelines the design works inside them; if you do not, the site establishes a usable visual system. Platform choice follows what your team can maintain — there is no advantage in handing you something only I can edit.
Do you write the content, or do we?
Either. Most clients want the core pages written for them, because that is where positioning gets decided, then take on articles and sector pages themselves afterwards with a template and a brief to work from.
What happens after launch?
You can take full ownership with documentation and training, or keep me involved on a light retainer for conversion improvements, SEO and reporting. There is no lock-in either way.
Do you work with small businesses and sole traders?
Yes. MCG offers agency-style delivery with the flexibility of working directly with a freelance marketer. You do not need a marketing department or a large turnover to start. A website rebuild, a focused campaign or practical advice can be a standalone piece of work.
How much is a full website rebuild?
The standard website rebuild is £1,000 fixed for up to 40 pages, including structure, design, core page copy, technical SEO, enquiry forms and launch. Care is optional at £100 a month. Ecommerce, bespoke applications, complex integrations and third-party costs are quoted separately before work starts.
Can I hire you for a one-off project?
Yes. You can book a website rebuild, an SEO project, campaign work or a marketing review without taking an ongoing retainer. We agree the work and the price in writing first. Ongoing support is available if you need it afterwards.
Who will actually do the work?
You work directly with Samuel McGarrigle, founder of MCG Growth Marketing, with an MSc in Digital Marketing Management and MCIM membership. Samuel plans and delivers the work, and can work alongside your existing team or suppliers when needed.
Where do you work?
MCG is based in Cheshire and works with businesses across Staffordshire, Shropshire and the wider North West, with remote support available UK-wide.
Next step

Replace a stale website with one that generates enquiries

Send a short note about what you need, or book a free 15-minute introduction. We can agree a sensible next step without a sales pitch.

Get in touch
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