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Website Design & Build

A website that sells, not a brochure that ages

A cradle-to-grave website service: a full site of up to 40 pages designed, written, built, optimised and launched for a fixed £999, then kept current for £100 a month. Built for businesses whose current site is dated, slow or simply no longer describes what they do. Because the strategy, the search plan and the build sit with the same person, the finished site is structured around commercial demand rather than around a template. Larger, more complex rebuilds are quoted separately.

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How much does a website from MCG Growth Marketing cost?

MCG Growth Marketing builds a complete website of up to 40 pages for a fixed £999, covering structure, design, copy, technical SEO and launch. An optional £100 per month retainer then covers amendments, new pages, monitoring, security updates and ongoing optimisation on a rolling monthly basis.

At a glance

Build price
£999 fixed, up to 40 pages, no deposit taken online
Retainer
£100 per month for amendments, new pages and optimisation
Included
Structure and keyword plan, design, copy, technical SEO, forms and GA4 tracking
Timeline
Built and live in 4 weeks from brief; priority slots available in 2-3 weeks
Commitment
Rolling monthly retainer, 30 days' notice, no lock-in
Best for
Businesses outsourcing the website without hiring a Fractional CMO or consultant
The problem

An old website costs you deals you never hear about

Most stale websites are not ugly — they are unclear. They were built around what the business did five years ago, the pages grew by accident, and the proposition on the homepage no longer matches what the sales team actually pitches.

The commercial damage is invisible. Buyers who found you, read two paragraphs, decided you looked smaller or less specialist than you are, and went to a competitor. Nothing appears in your CRM, so nobody flags a problem.

There are usually three compounding issues: a message that does not qualify the right buyer, a structure that search engines and AI assistants cannot read, and page speed or mobile experience that quietly loses a third of the traffic before anyone reads a word.

Outcomes

What changes for your business

  • A proposition on the homepage that matches how your best clients actually buy.
  • A page structure built around commercial search demand, not internal org charts.
  • Fast, mobile-first pages that hold attention instead of losing it to load time.
  • Clear conversion paths — enquiry, call booking, download — on every key page.
  • Technical foundations that make SEO and AI-search visibility possible afterwards.
A site your team can update without going back to a developer for every change.
Scope

What a full website build includes

Positioning and message hierarchy

Before design: who the site is speaking to, what it must prove, and the order in which a buyer needs to hear it. This is the part most web projects skip and later pay for.

Structure and keyword mapping

Site architecture mapped to real search demand and buying questions, so each page has one commercial job and one intent behind it.

Design and content build

A modern, credible design system built page by page, with copy written for the buyer rather than filled in with placeholder text later.

Technical performance and accessibility

Core Web Vitals, mobile behaviour, semantic structure, metadata and schema markup handled as part of the build, not as a retro-fit.

Tracking and lead capture

Forms, call booking, GA4 events and CRM connection so every enquiry is attributed to the page and channel that produced it.

Monthly amendments and optimisation. The £100 monthly retainer covers content amendments, new pages, monitoring, security updates and a monthly performance snapshot — so the site never quietly goes stale again.

Launch, redirects and handover. Redirect mapping so existing rankings survive the move, plus training and documentation so your team owns the site afterwards.

Fit

This is the right project if

  • Your site is more than four or five years old and no longer reflects what you sell.
  • You are embarrassed to send prospects to it, or sales avoid linking to it.
  • Traffic arrives but enquiries do not, and nobody can explain the gap.
  • The site is slow on mobile or fails on phones your buyers actually use.
  • You cannot edit pages without a developer, so the content has frozen.
You want SEO and AI search visibility next, and the current site cannot support it.
In detail

How this works in practice

The detail behind the headline: how the work is structured, what it depends on and how progress is judged.

Strategy before pixels

A rebuild starts with the commercial brief: what you sell, at what value, to whom, and what a qualified enquiry is worth. That determines how many pages the site needs, which sectors get their own page, and what evidence has to appear above the fold.

The output is a written structure — page by page, with the intent, primary message and call to action for each — signed off before design begins. It keeps the project from drifting into taste arguments and makes the build far faster.

Designed around how buyers decide

B2B and considered-purchase buyers rarely convert on a first visit. Pages are therefore designed to move someone one step: from unaware to interested, from interested to shortlisting, from shortlisting to a booked call.

That means proof placed where doubt appears, pricing context rather than silence, and a low-friction next step on every page — not a single contact form buried at the end of the journey.

Protecting the visibility you already have

Most traffic losses after a relaunch are self-inflicted: URLs change, redirects are missed, content that was ranking is cut. The build includes a crawl of the existing site, a page-by-page redirect map and a decision on every URL before launch.

Where existing pages earn traffic, their content and internal links are preserved and improved rather than replaced. Rankings should step up after a rebuild, not recover from it.

Built to be extended, not replaced again

The site is delivered with a clear content model, reusable page patterns and editing access for your team, so new services, sectors and articles can be added without a redesign.

After launch the same measurement framework used in consultancy engagements applies: conversion rate by page, cost per qualified enquiry by channel and which pages actually precede real deals — so the site keeps improving on evidence.

Free website checker

Start with an honest score for the site you have

Before you commission a rebuild, run the free website checker. It scores the site you have out of 100 and names what is actually costing you enquiries.

Check my website
Fixed-price package

Cradle to grave: £999 to build it, £100 a month to keep it working

For businesses that are not ready for a Fractional CMO or a consultancy engagement but want the website simply taken off their hands. One fixed price for the full build, one small monthly fee for everything afterwards.

Website Build

£999

one-off, fixed price

A complete, strategy-led website of up to 40 pages — designed, written, built, optimised and launched for you.

  • Up to 40 pages, including service, sector and location pages
  • Structure and keyword mapping before design begins
  • Modern responsive design system built around your brand
  • Copywriting support on every core page
  • Technical SEO: metadata, schema, sitemap, Core Web Vitals
  • Forms, call-to-action paths and GA4 conversion tracking
  • Domain, hosting and redirect setup, plus launch checks

Care & Optimise Retainer

£100

per month, rolling

The cradle-to-grave half: ongoing amendments, monitoring and small improvements so the site never goes stale again.

  • Unlimited reasonable content amendments each month
  • New pages added as your services or sectors change
  • Uptime, speed and Core Web Vitals monitoring
  • Monthly performance snapshot: traffic, enquiries, top pages
  • Ongoing on-page SEO and conversion tweaks
  • Security, platform and dependency updates
  • Rolling monthly — 30 days' notice, no lock-in
Build your quote in two minutes

No deposit taken on site. You get the written page plan and fixed quote first.

How the package runs

Four stages, one person accountable

The same sequence every time, so you always know what is happening and what is next.

Cradle — scope and structure

A short brief call, then a written page-by-page plan: what each of your up-to-40 pages is for, what it must prove and which search demand it targets. Signed off before design starts.

Build — design, copy and pages

The design system and every page built and populated, with copy drafted for you rather than left as placeholder text. You review in a live staging link, not in a slide deck.

Optimise — speed, search and tracking

Technical SEO, schema, page speed, mobile behaviour, forms and GA4 conversion tracking finished as part of the build, so the site launches ready to be found and measured.

Grave — updates on retainer

From £100 a month I keep it current: amendments, new pages, monitoring, security updates and a monthly snapshot of what the site actually produced. No hourly change requests.

What the fixed price does not cover

Honesty up front is cheaper than a change request later. Anything below is quoted separately, or handled through a consultancy engagement instead.

  • Custom e-commerce, booking engines or bespoke web applications
  • Complex integrations beyond forms, CRM and analytics
  • Photography, video production or full brand identity creation
  • Paid media budget, or SEO campaigns beyond on-page foundations
Get a quote

Build your quote in two minutes

Answer six short questions and you'll see the price, the payment split and the realistic build window before you speak to anyone. Send it over and you get a written page plan and a fixed quote back to review.

1. How many pages do you need?
2. What does the new site need to do? (select all)
4. What do you already have? (select all)
5. When do you want it live?
6. How would you rather be contacted?

Your indicative quote

£999 + £100/mo

Fixed price for the standard package. Estimated build window 4–4 weeks.

  • Website build — up to 15 pages£999

    Fixed price. Positioning, structure, copy, design, build, technical SEO, tracking, launch.

  • Core page copywritingIncluded

    Included in the fixed price — written for you from the commercial brief.

  • Migration and redirect mappingIncluded

    Included — every existing URL is crawled, mapped and redirected so rankings survive.

  • Care & Optimise retainer£100/mo

    First year including the retainer: £2,199.

  • Payment: £499 to book the slot and start the brief, £500 on launch.
  • Two structured review rounds are included: one on the page plan and copy, one before launch.
  • The care retainer is rolling month to month with 30 days' notice — no minimum term, no exit fee.
  • Domain and hosting are set up for you and billed at cost, typically £10–£30 a month.

Quoted separately

  • Brand identity design from scratch (the build works inside a usable system either way)
  • Photography or video production

Send it over for a fixed quote

No obligation, no sales sequence. Your answers are used to write the page plan and quote, nothing else.

Package questions

The £999 build and £100 retainer, answered in detail

What exactly is in scope for the £999 build?
A complete website of up to 40 pages: positioning and message hierarchy, site structure mapped to real search demand, copywriting for the core pages, design and build, mobile and Core Web Vitals performance work, metadata and schema, enquiry forms and call booking, GA4 tracking, redirect mapping from your old URLs, launch and handover with training. One website, one domain, one language. If your page plan comes in under 40 pages you still pay £999 — the price is fixed on the package, not counted per page.
What is explicitly excluded, and what costs extra?
Excluded from the £999: e-commerce and payment checkouts, customer logins or portals, booking systems beyond a standard calendar embed, bespoke web applications, multi-language or multi-site rollouts, custom integrations with your ERP or bespoke CRM, brand identity design from scratch, photography, video production and paid stock licences. Domain names, hosting and any third-party subscriptions are billed to you at cost, typically £10 to £30 a month. Anything outside scope is quoted in writing before it starts — there are no surprise line items.
How long does the build take from deposit to launch?
The website is built and live in 4 weeks from the signed brief and deposit. Week one locks the commercial brief and page plan, weeks two and three cover structure, copy and build, and week four is review, redirect mapping and launch. A priority slot can cut this to 2-3 weeks. The critical path is almost always your sign-off on structure and copy, so clients who review within 48 hours land at the fast end of the range.
How many rounds of revisions do I get during the build?
Two structured review rounds are built into the fixed price: one on the page plan and copy, one on the built site before launch. Each round is consolidated feedback from your side rather than drip-fed comments, which is what keeps the price fixed. Small corrections after launch — a wrong phone number, a tweaked paragraph — are not counted as a round and are simply fixed. If you want a third full redesign round because the direction changed, that is quoted separately rather than absorbed silently.
Are amendments on the £100 monthly retainer really unlimited?
They are unlimited in number but reasonable in size: content edits, new or updated service pages, images swapped, articles published, prices and team changes, plus ongoing on-page SEO and conversion tweaks. Requests are worked through in a queue, normally within two to three working days. The retainer also covers uptime and page-speed monitoring, platform and security updates, and a monthly snapshot of traffic and enquiries. A new site section, a rebuild or a new bespoke feature is a project, not an amendment, and is quoted before any work happens.
Do I have to take the £100 retainer, and can I cancel it?
The retainer is optional. You can take the build alone, own the site outright and maintain it yourself — you get documentation, training and full admin access either way. If you do take it, it runs month to month with 30 days' notice, no minimum term and no exit fee. Most clients keep it because the alternative is either an hourly change-request model or a site that quietly goes stale again.
How and when do I pay?
£499 to book the slot and start the brief, £500 on launch, and the £100 retainer starts the month after go-live. No hourly billing and no drawdown against an estimate. If the project needs to pause on your side, the deposit stays against your slot for six months.
Who owns the site, the content and the domain afterwards?
You do. Domain, hosting account, content, design assets and admin access are all in your name from the start, and there is nothing proprietary that locks you to me. Platform choice follows what your team can maintain, so if we part ways you keep a site another developer can pick up.
Watch

Marketing thinking in short form

Strategy, SEO and paid search explained in a couple of minutes on Instagram and TikTok.

Proven in

Where this service has done the work

Live engagements that used this service, and the sectors it applies to most often.

  • PropTech / SaaS

    Logical Planning

    New site launch — Planning Potential Score with a paid self-serve funnel

  • Professional services

    Part 1 Claims

    60 secs — to self-qualify instead of enquire

  • Property services

    Cheshire Lettings

    Local market leader — owner-led letting agency with landlord-first positioning

  • EdTech / education

    SuperDiss

    £9.99/mo — student subscription launched behind a free-forever core

  • SaaS / AI website builder

    Wishly

    Free — AI website builder that goes live in minutes

Sector hubsPlanning and developmentPropTech and marketplacesEducation and EdTechProfessional servicesProperty and lettings
Keep reading

Where to go next

A few things worth reading — and the pages most people move to from here.

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Questions

Frequently asked questions

How much does a website cost?
A full website build of up to 40 pages is a fixed £999, with an optional £100 per month retainer covering amendments, new pages, monitoring and optimisation. That is the whole price for the standard package. Custom e-commerce, bespoke applications or complex integrations are quoted separately, and you always get a written page plan and fixed quote before anything starts.
Is this an alternative to a Fractional CMO or consultancy?
Yes. Plenty of businesses are not ready for marketing leadership but do need the website handled properly. This package is deliberately self-contained: you get a professional, search-ready site and someone maintaining it, with no obligation to buy strategy work. If you later want a plan behind it, the consultancy and Fractional CMO options are there.
Will we lose our Google rankings?
Not if the migration is done properly. Existing URLs are crawled, mapped and redirected, content that earns traffic is carried across, and technical foundations improve rather than regress. Rankings usually improve after launch because structure and page speed get better at the same time.
Can you work with our existing brand and platform?
Yes. If you have brand guidelines the design works inside them; if you do not, the site establishes a usable visual system. Platform choice follows what your team can maintain — there is no advantage in handing you something only I can edit.
Do you write the content, or do we?
Either. Most clients want the core pages written for them, because that is where positioning gets decided, then take on articles and sector pages themselves afterwards with a template and a brief to work from.
What happens after launch?
You can take full ownership with documentation and training, or keep me involved on a light retainer for conversion improvements, SEO and reporting. There is no lock-in either way.
Do you use AI in your marketing consultancy work?
Yes — deliberately, and I help clients do the same. AI is used for research and synthesis, keyword and intent clustering, first drafts that a specialist then corrects, campaign variants and reporting commentary, all under human review with a written data and brand policy behind it. It is never used for the parts that carry commercial risk: positioning, pricing narrative, segment priorities or any claim that has to be defensible. I also work on the other half of the AI shift — making sure your business is the source ChatGPT, Google AI Overviews, Gemini and Perplexity cite when a buyer asks who the credible options are, because a growing share of shortlists are now formed inside an assistant rather than on a search results page.
Why should I use you as my marketing consultant rather than an agency?
An agency sells you delivery. I sell you judgement. Before anyone writes an ad or a blog post, someone has to decide which segments you are targeting, what your proposition is, which channels deserve budget and what a qualified enquiry is actually worth. That is the work that decides whether the delivery pays for itself. I do that work first, in writing, then either brief your existing agency properly or build the plan in-house — and because I have no media to sell you, there is no incentive for me to recommend spend you do not need.
What makes you different from other Fractional CMOs and marketing consultants?
Three things. First, a client-side operating background rather than a pure agency one: I have run marketing inside an industrial B2B manufacturer, dealing with technical buyers, distributor networks, long sales cycles and a board that wants commercial numbers rather than impressions. Second, formal grounding — Member of the Chartered Institute of Marketing (MCIM) and an MSc in Digital Marketing Management, so recommendations are based on tested frameworks rather than whatever is trending on LinkedIn. Third, I work across B2B, retail and SaaS, which means the retail pricing and merchandising discipline informs the B2B work and the SaaS retention thinking informs both.
How much does a marketing consultant cost compared with hiring a Marketing Director?
A full-time Marketing Director in the UK typically costs £70,000-£110,000 plus employer's NI, pension, recruitment fees, holiday and the risk of a bad hire — realistically £100,000+ a year all-in before they have spent a penny on marketing. Consultancy and Fractional CMO retainers give you the same seniority for one or two days a week, at a fraction of that cost, with no notice period and no recruitment risk. For most SMEs turning over £1m-£20m that is the difference between having senior marketing judgement and having none.
Do you work with B2B, retail and SaaS businesses?
Yes — all three, and the differences matter. B2B work centres on pipeline: proposition clarity, technical content, sales and marketing alignment, cost per qualified enquiry. Retail and ecommerce work centres on unit economics: contribution margin after ad spend, repeat purchase rate, lifetime value and the seasonality of demand. SaaS work centres on efficient acquisition and retention: activation, trial-to-paid conversion, churn and payback period. The strategic method is the same; the metrics I hold the plan to are different.
How quickly will I see results from working with a marketing consultancy?
You get clarity in the first two to three weeks: a written diagnosis of where marketing is losing money, what to stop and a prioritised plan. Quick operational wins — tracking that actually works, tightened paid search, fixed conversion paths, a CRM that reports honestly — typically land inside 30 to 60 days. Compounding channels such as SEO and content usually show meaningful movement in three to six months, and that is exactly why the plan sequences fast wins first: they fund the patience the slower channels require.
Will you replace my team or agency?
No. The aim is to make what you already have work harder. In most engagements your team and your agencies keep delivering; what changes is that they receive clear priorities, a proper brief and a measurement framework, and someone senior holds the whole thing to commercial outcomes. Where a supplier genuinely is not performing, I will tell you plainly and help you replace them — but replacement is a conclusion, not a starting assumption.
How do you measure success, and how am I kept accountable to it?
Every engagement is tied to commercial metrics agreed up front: qualified enquiries, cost per qualified enquiry by channel, pipeline value, conversion rate and, where the data allows, revenue and contribution. You get a monthly review pack you can put in front of a board, showing what was done, what it produced and where the next pound of budget should go. If a channel is not paying for itself, you will hear it from me before you have to ask.
What does the first conversation involve, and is there any commitment?
It is a one-hour call, free, with no pitch deck. We cover your growth target, how you sell today, what marketing is currently producing and where the obvious gaps are. You leave with an honest view on whether consultancy, a Fractional CMO retainer, a defined project or nothing at all is the right next step. There is no obligation, and I will say so directly if I do not think I am the right partner for your situation.
Next step

Replace a stale website with one that generates enquiries

A 30-minute discovery call to understand your targets, your current marketing and whether I'm the right partner for the next stage.

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