Marketing services for small businesses
MCG Growth Marketing combines agency-style delivery with freelance flexibility. Work directly with Samuel on a £1,000 website rebuild, SEO, Google Ads, content or a practical marketing plan. Start with one project; add support only when you need it.
What services does MCG Growth Marketing offer?
MCG Growth Marketing offers £1,000 website rebuilds, SEO, Google Ads, freelance marketing support and practical advice for small businesses. Work can be a standalone project or ongoing support, with scope and fees agreed first. CRM and AI workflows are available alongside specialist advisory and Fractional CMO services when businesses need them.
Find the right engagement in three questions
Rather than comparing five ways of working, answer three questions and get a single recommendation — with a comparison table if you would prefer to scan.
Question 1 of 3
What is holding growth back right now?
| Engagement | Price | Best when | Who owns the plan | Commitment | First value |
|---|---|---|---|---|---|
| Strategy and health check | Fixed scopequoted before work starts | You need to know what is actually wrong before spending more. | I write it, you own it | One-off | 2–3 weeks |
| Fractional CMO | Day ratequoted after a discovery call | Budget and a team exist, but nobody senior owns marketing. | I do, end to end | Rolling, reviewed quarterly | First month |
| Growth Advisory Retainer | from £500per month | Delivery is capable — the gap is direction and decisions. | You do, I pressure-test it | Month to month | First call |
| Website Design & Build | £1,000fixed, up to 40 pages | The website is the constraint and you want a known cost. | Not applicable — fixed scope build | One-off project | Live in ~4 weeks |
| Website care retainer | £100per month, cancel any time | The site exists but nobody internally maintains it. | I maintain and optimise | No minimum term | First month |
Channels that produce qualified demand
Search, paid media and sector-specific marketing built around cost per qualified enquiry, not vanity metrics.
Advice and support that fits your business
A practical plan, a second opinion or regular advice. Specialist Fractional CMO support remains available for businesses that need ongoing leadership.
Systems, reporting and proof
CRM, reporting and the practical assets — guides, checklists and video thinking — that keep your marketing organised and measurable.
AI & answer-engine visibility
AI workflows that return hours to a small team, plus the growing half of search that happens inside ChatGPT and AI Overviews.
A clear brief. Work delivered. Results reviewed.
We agree what you need, what it costs and what success looks like. Then I deliver the work and review what it produces.
- 01
Discovery
I start with your commercial numbers: average order value, sales cycle, win rate and growth target. Then I audit what marketing is actually producing today.
- 02
Strategy
A written strategy with named priorities, target segments, proposition, channel plan, budget allocation and the measurement framework behind it.
- 03
Execution
I handle the agreed work directly, from website pages and copy to search and campaigns. Your team or existing suppliers can stay involved where it helps.
- 04
Optimisation
Monthly review of cost per qualified enquiry by channel, conversion rates and pipeline contribution, then reallocation of budget to what works.
- 05
Growth
Once the fundamentals compound, we widen: new segments, new channels and the internal capability to run it without me.
Three types of business I do my best work with
Small businesses, independent brands and growing teams are welcome. My background spans these sectors, but you do not need a minimum turnover to start.
Industrial & manufacturing B2B
Technical products sold to engineers, operations and procurement, through long sales cycles and distributor networks.
Retail & ecommerce
Owner-led brands where the growth question is unit economics: contribution margin after ad spend, repeat purchase and lifetime value.
SaaS & technology
Founder-led platforms that need efficient acquisition and retention — activation, trial-to-paid conversion and payback period.
Also welcome: engineering, construction, professional services firms with the same considered-purchase dynamics.
Choosing the right service
Which marketing service does my business actually need?
What if I just need a website, not marketing leadership?
Can I start with one service and add more later?
Do you deliver the work or just advise?
How quickly can we start, and is there a minimum commitment?
Not sure which service you need?
Send a short note and tell me what you need a hand with. We will work out whether a website rebuild, a focused project or ongoing freelance support is the best fit.
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
- AI SearchHow to Get Your Business Cited by ChatGPT and Google AI OverviewsThe entity, structure and evidence signals answer engines use to choose who they quote.
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.
Related services
- Fractional CMOSenior marketing leadership on a retained, part-time basis.
- AI marketingAI workflows, governance and enablement for a small marketing team.
- Case studiesFeatured UK businesses and products launched or grown, with client quotes.
- Get in touchA short enquiry and a direct reply from Samuel.
Related case studies
- PropTech / SaaSLogical PlanningNew site launch — Planning Potential Score with a paid self-serve funnel
- Chartered surveyingMcGarrigle and CoNiche authority — tenant-side surveyor positioned as the specialist
- Property servicesCheshire LettingsLocal market leader — owner-led letting agency with landlord-first positioning