Marketing leadership and growth, without the full-time cost
MCG Growth Marketing is a one-person strategic growth consultancy: Fractional CMO leadership, channel delivery and AI enablement for ambitious B2B, retail and SaaS businesses. Senior judgement first — then the execution that makes the plan pay.
Marketing leadership, part-time
Own the plan, the budget and the team without a full-time Marketing Director salary — from a retained Fractional CMO to a monthly advisory call.
Channels that produce qualified demand
Search, paid media and sector-specific marketing built around cost per qualified enquiry, not vanity metrics.
Systems, reporting and proof
CRM, reporting and the practical assets — guides, checklists and video thinking — that make marketing legible to a board.
AI & answer-engine visibility
AI workflows that return hours to a small team, plus the growing half of search that happens inside ChatGPT and AI Overviews.
One plan, owned end to end
Strategy decides what is worth doing. Then it is built, measured and reallocated — by me, your team or your agencies — against the numbers that matter to the board.
- 01
Discovery
I start with your commercial numbers: average order value, sales cycle, win rate and growth target. Then I audit what marketing is actually producing today.
- 02
Strategy
A written strategy with named priorities, target segments, proposition, channel plan, budget allocation and the measurement framework behind it.
- 03
Execution
Delivery through your team, your agencies or my network, with clear ownership and deadlines rather than open-ended retainers.
- 04
Optimisation
Monthly review of cost per qualified enquiry by channel, conversion rates and pipeline contribution, then reallocation of budget to what works.
- 05
Growth
Once the fundamentals compound, we widen: new segments, new channels and the internal capability to run it without me.
Choosing the right service
Not sure which service you need?
Book a one-hour discovery call and I will tell you — honestly — whether the right answer is a Fractional CMO, a project, a single channel or nothing yet.
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
- AI SearchHow to Get Your Business Cited by ChatGPT and Google AI OverviewsThe entity, structure and evidence signals answer engines use to choose who they quote.
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.