Marketing consultancy and Fractional CMO across Staffordshire
Staffordshire is a manufacturing and distribution county with a genuinely national customer base: ceramics and materials around Stoke, engineering and logistics along the A50 and M6, plus a strong professional services layer serving both. The businesses sell far beyond the county; their marketing rarely does.
Do you work with businesses across Staffordshire?
Yes — Stoke-on-Trent, Newcastle-under-Lyme, Stafford, Stone, Lichfield and Tamworth. Most engagements are manufacturers and B2B firms selling nationally who need a marketing plan, a credible website and search visibility that matches the quality of what they make.
At a glance
- Area
- Staffordshire, West Midlands
- Towns covered
- Stoke-on-Trent, Newcastle-under-Lyme, Stafford
- Sectors
- Manufacturing and ceramics, Engineering and industrials, Logistics and distribution, Professional services
- Working pattern
- Staffordshire is a short drive from my Cheshire base, so on-site days in Stoke, Stafford and Newcastle-under-Lyme are part of most retainers, with the remainder handled remotely.
- Direct line
- +44 (0)7903 966074
What holds businesses in Staffordshire back
Patterns I see repeatedly in this market — none of them fixed by spending more.
National sale, local marketing
Specification-led manufacturers here win work across the UK and internationally, then market themselves as a local supplier. The positioning undersells the business before a buyer ever makes contact.
Technical strength, unclear proposition
The engineering is the differentiator and it never reaches the page. Buyers comparing three suppliers cannot see why you cost more, so price becomes the only visible variable.
Long cycles with nothing keeping leads warm
Capital purchases and specification decisions take months. Without a simple CRM and nurture structure, enquiries you have already paid for quietly go cold.
The North West SME Growth Checklist
37 checks I run through with owner-led businesses in Staffordshire. Score yourself in ten minutes and you will know what to fix first.
- Positioning checks that separate you from every other local firm
- Pipeline and enquiry-source checks you can audit this week
- Website conversion and local search essentials
- AI visibility checks so assistants can quote your business
- A scoring band that tells you what to fix first
Your details are used to email the checklist and nothing else. If you would rather talk it through than score it yourself, the free marketing health check does the same job in two minutes.
Staffordshire: common questions
Recommended next steps
The three engagements businesses in Staffordshire start with most often.
- Step 01
Fractional CMO
Senior marketing leadership one or two days a month, with on-site days included.
Read the scope - Step 02
Marketing Strategy
A fixed-scope written strategy tied to commercial targets, delivered in weeks.
Read the scope - Step 03
Free marketing health check
A structured diagnosis of what you have, what it earns and what to fix first.
Read the scope
Other areas I work in
Based in Cheshire, Staffordshire and the wider North West, working with clients across the UK.
Chester
Cheshire
Manchester
Greater Manchester
Crewe
Cheshire
Stoke-on-Trent
Staffordshire
Warrington
Cheshire
Macclesfield
Cheshire
Northwich
Cheshire
Nantwich
Cheshire
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
Related services
- Marketing consultancyAn independent review of what is working, what is not and what to do next.
- Fractional CMOSenior marketing leadership on a retained, part-time basis.
- Marketing strategyPositioning, audience priorities and a plan your team can execute.
- All servicesEvery marketing leadership, strategy and growth service on one page.
Related case studies
- Property servicesCheshire LettingsLocal market leader — owner-led letting agency with landlord-first positioning
- PropTech / SaaSLogical PlanningNew site launch — Planning Potential Score with a paid self-serve funnel
- Chartered surveyingMcGarrigle and CoNiche authority — tenant-side surveyor positioned as the specialist
Talk it through — in Staffordshire or on a call
Book a one-hour discovery call. We work out what the real constraint is before you commit any budget.