Marketing consultancy and Fractional CMO across the North West
The North West is the UK's largest regional economy outside London, and the most crowded marketing market outside it. Manchester scale-ups, Cheshire professional services, Merseyside consumer brands and Lancashire manufacturers all compete for the same attention — usually with the same channels and the same messaging.
Do you work across the whole North West?
Yes. I work with businesses across Cheshire, Greater Manchester, Merseyside, Lancashire and Staffordshire as a Fractional CMO or marketing consultant — on site where it helps, remotely where it does not, typically one or two days a month.
Town-level detail: marketing consultant in Chester, marketing consultant in Manchester, marketing consultant in Liverpool, marketing consultant in Warrington, marketing consultant in Preston, marketing consultant in Crewe and marketing consultant in Macclesfield.
At a glance
- Area
- The North West, England
- Towns covered
- Chester, Manchester, Liverpool, Warrington, Preston, Crewe, Macclesfield
- Sectors
- B2B and professional services, Manufacturing and engineering, Technology and SaaS, Property and construction
- Working pattern
- Based in Cheshire, so most of the North West is inside an hour. On-site strategy days, leadership sessions and board attendance are all part of the retainer model where they add value.
- Direct line
- +44 (0)7903 966074
What holds businesses in the North West back
Patterns I see repeatedly in this market — none of them fixed by spending more.
A crowded market fought on the same terms
Everyone is bidding on the same keywords with the same claims. Winning here is a positioning problem first and a channel problem second, which is why more spend so often changes nothing.
Regional ambition, national competition
Once a North West business sells outside the region it is competing with better-funded national players. Specificity — sector, use case, proof — beats budget more often than founders expect.
Senior capability bought by the day, not the year
The region's SMEs increasingly need a Marketing Director's judgement without the £80k–£110k package. Fractional leadership is how that gap gets closed without another headcount.
The North West SME Growth Checklist
37 checks I run through with owner-led businesses in The North West. Score yourself in ten minutes and you will know what to fix first.
- Positioning checks that separate you from every other local firm
- Pipeline and enquiry-source checks you can audit this week
- Website conversion and local search essentials
- AI visibility checks so assistants can quote your business
- A scoring band that tells you what to fix first
Your details are used to email the checklist and nothing else. If you would rather talk it through than score it yourself, the free marketing health check does the same job in two minutes.
The North West: common questions
Why choose a consultant over a North West agency?
Can you work with us remotely?
Which North West areas do you cover in person?
What does a North West engagement cost?
What size of business do you work with?
How quickly can a North West engagement start?
Do you cover Cheshire, Staffordshire and Shropshire specifically?
How is progress reported across a North West retainer?
Recommended next steps
The three engagements businesses in the North West start with most often.
Fractional CMO
Senior marketing leadership one or two days a month, with on-site days included.
Read the scopeMarketing Strategy
A fixed-scope written strategy tied to commercial targets, delivered in weeks.
Read the scopeFree marketing health check
A structured diagnosis of what you have, what it earns and what to fix first.
Read the scope
Related areas across Cheshire, Staffordshire and Shropshire
Based in Cheshire, Staffordshire, Shropshire and the wider North West, with on-site coverage across the three counties. Each page covers that market specifically — the sectors, the buying behaviour and how the engagement runs.
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
Related services
- Marketing consultancyAn independent review of what is working, what is not and what to do next.
- Fractional CMOSenior marketing leadership on a retained, part-time basis.
- Marketing strategyPositioning, audience priorities and a plan your team can execute.
- All servicesEvery marketing leadership, strategy and growth service on one page.
Related case studies
- Property servicesCheshire LettingsLocal market leader — owner-led letting agency with landlord-first positioning
- PropTech / SaaSLogical PlanningNew site launch — Planning Potential Score with a paid self-serve funnel
- Chartered surveyingMcGarrigle and CoNiche authority — tenant-side surveyor positioned as the specialist
Talk it through — in the North West or on a call
Book a call. We work out what the real constraint is before you commit any budget.