Pricing

What it costs, before you have to ask

Fixed prices where the scope can genuinely be fixed, day rates where it cannot, and no percentage of your media spend anywhere. Third-party costs are always yours and always visible.

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Get a website quote

How much does a marketing consultant cost for an SME?

A full website build here is a fixed £999 for up to 40 pages, with optional care at £100 a month. Advisory retainers start at £500 a month. Fractional CMO work is priced by the day and quoted after a discovery call, because the right number of days depends on whether you need advice or someone running the function.

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Answer three questions, get one recommendation

Five engagement models is four too many to weigh up cold. This points you at the one that fits — or scan the comparison underneath if you would rather decide yourself.

Find your engagement model

Question 1 of 3

What is holding growth back right now?

Comparison of the five MCG engagement models by price, ownership, commitment and time to first value
Engagement	Price	Best when	Who owns the plan	Commitment	First value
Strategy and health check	Fixed scopequoted before work starts	You need to know what is actually wrong before spending more.	I write it, you own it	One-off	2–3 weeks
Fractional CMO	Day ratequoted after a discovery call	Budget and a team exist, but nobody senior owns marketing.	I do, end to end	Rolling, reviewed quarterly	First month
Growth Advisory Retainer	from £500per month	Delivery is capable — the gap is direction and decisions.	You do, I pressure-test it	Month to month	First call
Website Design & Build	£999fixed, up to 40 pages	The website is the constraint and you want a known cost.	Not applicable — fixed scope build	One-off project	Live in ~4 weeks
Website care retainer	£100per month, cancel any time	The site exists but nobody internally maintains it.	I maintain and optimise	No minimum term	First month

Engagements

Five ways businesses work with me

Most start with one of the first three and move as the need changes.

Website Design & Build

£999fixed, up to 40 pages

Best when the website is the constraint and you want a fixed, known cost.

A complete website — positioning, structure, copy, build, technical SEO and launch — for one fixed fee, live in four weeks from brief.

Up to 40 pages designed, written and built
Technical SEO, schema and analytics configured
Migration from your existing site and domain
Launch, testing and handover

Read the full scope

Website care retainer

£100per month, cancel any time

Best if nobody internally owns the website day to day.

Amendments, new pages, updates, monitoring and ongoing optimisation after launch, so the site does not quietly decay.

Content amendments and new pages as needed
Software, security and performance upkeep
Analytics review and conversion improvements
No minimum term

Read the full scope

Growth Advisory Retainer

from £500per month

Best when delivery is capable and the gap is direction.

Monthly strategy calls plus async support: senior judgement on direction, priorities and supplier performance without a full leadership engagement.

Monthly strategy call with prepared agenda
Async support between calls
Quarterly priorities and target review
Agency and freelancer briefing input

Read the full scope

Fractional CMO

Day ratequoted after a discovery call

Best when marketing spend exists but no one senior owns the plan.

Board-level marketing leadership one or two days a month up to one day a week: strategy, budget ownership, targets and accountability for pipeline.

Marketing strategy owned end to end
Budget allocation and supplier management
Board-ready commercial reporting
On-site days across Cheshire, Manchester and Staffordshire

Read the full scope

Strategy and health check

Fixed scopequoted before work starts

Best as a first, low-risk engagement.

A one-off diagnosis or written strategy: what you have, what it earns, and the prioritised plan you keep whether or not we work together again.

Structured review of channels, funnel and measurement
Written strategy tied to commercial targets
Prioritised 90-day action plan
No ongoing commitment

Read the full scope

Questions

Pricing questions

Why is the website price fixed but consultancy quoted?

Because a 40-page website is a definable piece of work and marketing leadership is not. The build has a known scope, so it gets a known price. Leadership is priced in days, and how many days you need depends on whether I am advising a capable team or effectively running the function.

Is there a minimum term on retainers?

No. The website care retainer and the advisory retainer both run month to month. Fractional engagements are reviewed rather than locked in — usually a quarterly checkpoint where the day count goes up, down or stops.

What is not included in the prices above?

Third-party costs are always yours and always visible: media spend, hosting and domains, software licences such as HubSpot, stock imagery, and specialist production like video. I do not mark those up.

Do you take a percentage of ad spend?

No. Percentage-of-spend pricing rewards spending more, which is the wrong incentive. Everything is priced in days or as fixed scope, so the recommendation to spend less costs me nothing.

What happens on the discovery call before a quote?

One hour, no pitch. We go through what you sell, what the numbers look like now and where the constraint actually is. You leave with an opinion on that whether or not you engage me, and any quote comes afterwards in writing.

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