What it costs, before you have to ask
Fixed prices where the scope can genuinely be fixed, day rates where it cannot, and no percentage of your media spend anywhere. Third-party costs are always yours and always visible.
What does small-business marketing cost?
A full website build here is a fixed £1,000 for up to 40 pages, with optional care at £100 a month. Freelance marketing projects are quoted against a clear brief before work starts. Advisory retainers start at £500 a month. You can begin with one project rather than an ongoing commitment.
Answer three questions, get one recommendation
Choose what you need help with, or compare the options below. You can start with one project without committing to everything.
Question 1 of 3
What is holding growth back right now?
| Engagement | Price | Best when | Who owns the plan | Commitment | First value |
|---|---|---|---|---|---|
| Strategy and health check | Fixed scopequoted before work starts | You need to know what is actually wrong before spending more. | I write it, you own it | One-off | 2–3 weeks |
| Fractional CMO | Day ratequoted after a discovery call | Budget and a team exist, but nobody senior owns marketing. | I do, end to end | Rolling, reviewed quarterly | First month |
| Growth Advisory Retainer | from £500per month | Delivery is capable — the gap is direction and decisions. | You do, I pressure-test it | Month to month | First call |
| Website Design & Build | £1,000fixed, up to 40 pages | The website is the constraint and you want a known cost. | Not applicable — fixed scope build | One-off project | Live in ~4 weeks |
| Website care retainer | £100per month, cancel any time | The site exists but nobody internally maintains it. | I maintain and optimise | No minimum term | First month |
Five ways businesses work with me
Most start with one of the first three and move as the need changes.
Website Design & Build
£1,000fixed, up to 40 pages
Best when the website is the constraint and you want a fixed, known cost.
A complete website — positioning, structure, copy, build, technical SEO and launch — for one fixed fee, live in four weeks from brief.
- Up to 40 pages designed, written and built
- Technical SEO, schema and analytics configured
- Migration from your existing site and domain
- Launch, testing and handover
Recent builds:The Butcher's Blade(bespoke ecommerce build, quoted separately — not part of the standard £1,000 rebuild)FootyGrounds
Website care retainer
£100per month, 30 days' notice
Best if nobody internally owns the website day to day.
Amendments, new pages, updates, monitoring and ongoing optimisation after launch, so the site does not quietly decay.
- Content amendments and new pages as needed
- Software, security and performance upkeep
- Analytics review and conversion improvements
- No minimum term
Monthly strategy calls plus async support: senior judgement on direction, priorities and supplier performance without a full leadership engagement.
- Monthly strategy call with prepared agenda
- Async support between calls
- Quarterly priorities and target review
- Agency and freelancer briefing input
Freelance marketing support
By projectquoted before work starts
Best when you need an experienced pair of hands to get the work done.
Hands-on help with content, search, campaigns and marketing projects. Agree the work you need and a clear fee, without hiring a full-time team.
- A written brief and agreed deliverables
- Practical delivery directly from Samuel
- Clear updates on progress and results
- One-off projects or agreed ongoing support
A one-off diagnosis or written strategy: what you have, what it earns, and the prioritised plan you keep whether or not we work together again.
- Structured review of channels, funnel and measurement
- Written strategy tied to commercial targets
- Prioritised 90-day action plan
- No ongoing commitment
Ask about any option
Tell me which option caught your eye and a little about your business. A direct reply within one working day — no call needed.
Pricing questions
Why is the website price fixed but consultancy quoted?
Is there a minimum term on retainers?
What is not included in the prices above?
Do you take a percentage of ad spend?
What happens on the discovery call before a quote?
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.
Related services
- Fractional CMOSenior marketing leadership on a retained, part-time basis.
- Growth Advisory RetainerMonthly strategy calls and async support from £500/month.
- Website design & buildA full rebuild for a site that no longer sells what you do.
- All servicesEvery marketing leadership, strategy and growth service on one page.
Related case studies
- Property servicesCheshire LettingsLocal market leader — owner-led letting agency with landlord-first positioning
- PropTech / SaaSLogical PlanningNew site launch — Planning Potential Score with a paid self-serve funnel
- Professional servicesPart 1 Claims60 secs — to self-qualify instead of enquire
Get a number against your own situation
Send a short note. You will get an honest read on what you need — and if that is less than you expected, I will say so.