What it costs, before you have to ask
Fixed prices where the scope can genuinely be fixed, day rates where it cannot, and no percentage of your media spend anywhere. Third-party costs are always yours and always visible.
How much does a marketing consultant cost for an SME?
A full website build here is a fixed £999 for up to 40 pages, with optional care at £100 a month. Advisory retainers start at £500 a month. Fractional CMO work is priced by the day and quoted after a discovery call, because the right number of days depends on whether you need advice or someone running the function.
Five ways businesses work with me
Most start with one of the first three and move as the need changes.
Website Design & Build
£999fixed, up to 40 pages
Best when the website is the constraint and you want a fixed, known cost.
A complete website — positioning, structure, copy, build, technical SEO and launch — for one fixed fee, live in four weeks from brief.
- Up to 40 pages designed, written and built
- Technical SEO, schema and analytics configured
- Migration from your existing site and domain
- Launch, testing and handover
Website care retainer
£100per month, cancel any time
Best if nobody internally owns the website day to day.
Amendments, new pages, updates, monitoring and ongoing optimisation after launch, so the site does not quietly decay.
- Content amendments and new pages as needed
- Software, security and performance upkeep
- Analytics review and conversion improvements
- No minimum term
Monthly strategy calls plus async support: senior judgement on direction, priorities and supplier performance without a full leadership engagement.
- Monthly strategy call with prepared agenda
- Async support between calls
- Quarterly priorities and target review
- Agency and freelancer briefing input
Fractional CMO
Day ratequoted after a discovery call
Best when marketing spend exists but no one senior owns the plan.
Board-level marketing leadership one or two days a month up to one day a week: strategy, budget ownership, targets and accountability for pipeline.
- Marketing strategy owned end to end
- Budget allocation and supplier management
- Board-ready commercial reporting
- On-site days across Cheshire, Manchester and Staffordshire
A one-off diagnosis or written strategy: what you have, what it earns, and the prioritised plan you keep whether or not we work together again.
- Structured review of channels, funnel and measurement
- Written strategy tied to commercial targets
- Prioritised 90-day action plan
- No ongoing commitment
Pricing questions
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.
Related services
- Fractional CMOSenior marketing leadership on a retained, part-time basis.
- Growth Advisory RetainerMonthly strategy calls and async support from £750/month.
- Website design & buildA full rebuild for a site that no longer sells what you do.
- All servicesEvery marketing leadership, strategy and growth service on one page.
Related case studies
- Property servicesCheshire LettingsLocal market leader — owner-led letting agency with landlord-first positioning
- PropTech / SaaSLogical PlanningNew site launch — Planning Potential Score with a paid self-serve funnel
- Professional servicesPart 1 Claims60 secs — to self-qualify instead of enquire
Get a number against your own situation
Book a one-hour discovery call. You will get an honest read on what you need — and if that is less than you expected, I will say so.