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Free tool

The Free Website Checker

Enter your address and get a score out of 100 across the six things that decide whether your website earns enquiries. I built this to help owners work out whether they need a consultant at all — the score is free and ungated.

Free website checker

Score your website out of 100

Enter your address and I'll read your homepage the way a buyer and a search engine do — then score findability, message clarity, conversion path, credibility, technical health and AI visibility.

Free, no account, no paywall. I built this to help owners decide whether they actually need a consultant — you get the score on this page whether or not you give me your email.

What it scores

Six areas, one honest number

Each area is scored from factual signals on your page, then reviewed and written up so you know what the number means and what to do about it.

Findability

Whether search engines can understand the page and match it to commercial searches.

Message clarity

Whether a first-time visitor can tell what you do, who for, and why you in seconds.

Conversion path

Whether the page turns interest into an enquiry with an obvious next step.

Credibility

Whether the proof on the page is enough for a buyer to trust you with a budget.

Technical health

Page weight, mobile handling and the hygiene factors that decide load speed.

AI visibility

Whether AI search engines and assistants can quote you as a source.

Questions

Questions about the website checker

Is the free website checker really free?
Yes. You enter your address, the checker reads your homepage and you see the score and the findings on the page — no account, no paywall and no obligation. The only optional step is giving your name and email if you want the detailed PDF review sent to you.
What does the score out of 100 actually measure?
Six areas: findability (whether search engines can understand and rank the page), message clarity (whether a first-time visitor knows what you do in seconds), conversion path (whether interest turns into an enquiry), credibility (whether the proof is enough to trust you with a budget), technical health (page weight, mobile handling, hygiene factors) and AI visibility (whether AI search engines can quote you as a source). Findability and conversion carry the most weight because they decide whether traffic arrives and whether it converts.
Why did you build this?
Because most owners asking whether they need a marketing consultant have no objective way to answer. I built the checker from the same signals I look at in the first hour of a paid review, so you can see for yourself whether the gaps are small enough to fix in-house or big enough to warrant senior help.
Does it check my whole website or just one page?
It reads the URL you give it — normally your homepage — because that is the page most first-time visitors and search engines land on. A full site review looks at templates, internal linking, sitemaps, Search Console data and analytics, which is what a paid audit covers.
What happens to my website address after I run the check?
The URL and the score are recorded so I can improve the scoring ranges. Nothing is published, nothing is shared with third parties, and you only hear from me if you ask for the report or book a call.
Second opinion

Want someone senior to read your score with you?

The checker tells you where the gaps are. Thirty minutes on a call turns that into a plan you can act on.