Question 1

What happens on a discovery call?

Accepted Answer

One hour, no pitch. We go through what you sell, who buys it, what marketing exists today and what the numbers look like. You leave with an opinion on where the constraint actually is, whether or not you engage me. Any proposal follows afterwards in writing.

Question 2

How quickly can we start?

Accepted Answer

Usually two to three weeks from the discovery call. The first month is diagnosis and plan: I would rather spend the first four weeks working out what is true than launching activity we later reverse.

Question 3

Do you work with our existing team and agencies?

Accepted Answer

Yes, and that is normally the fastest route to results. Part of the job is briefing suppliers properly and holding them to a commercial target. Replacing anyone is a conclusion reached with evidence, not a starting position.

Question 4

Do you work remotely or on site?

Accepted Answer

Both. Most retainers combine on-site days across Cheshire, Manchester and Staffordshire with remote work in between, so you are paying for thinking rather than travel.

Question 5

How much does a Fractional CMO cost?

Accepted Answer

It is priced by the day and quoted after a discovery call, because the right number of days depends on whether you need advice on a capable team or someone running the function. The pricing page sets out every engagement, and the Fractional CMO page has a calculator that compares it to a full-time hire on your own numbers.

Question 6

Is there a minimum contract?

Accepted Answer

No. Retainers run month to month and fractional engagements are reviewed quarterly, where the day count goes up, down or stops. Fixed-scope work such as a strategy or health check ends when it is delivered.

Question 7

Do you take a percentage of ad spend?

Accepted Answer

No. Percentage-of-spend pricing rewards spending more. Everything is priced in days or as fixed scope, so advising you to spend less costs me nothing.

Question 8

What is the smallest sensible first engagement?

Accepted Answer

A marketing health check or a written strategy. Both are fixed scope, both end with a prioritised plan you own outright, and neither requires an ongoing retainer to be worth doing.

Question 9

What does £999 actually include?

Accepted Answer

Positioning and structure, page copy, design and build of up to 40 pages, technical SEO and schema, analytics, migration from your existing site, testing and launch. It is a complete site rather than a template drop.

Question 10

How long does the build take?

Accepted Answer

The site can be built and live in four weeks from brief, provided content decisions and approvals come back promptly. Priority slots run in two to three weeks where the schedule allows.

Question 11

What is the £100 a month for?

Accepted Answer

Amendments, new pages, software and security upkeep, performance monitoring and ongoing conversion improvements. It is optional, has no minimum term, and exists because sites decay when nobody owns them.

Question 12

What is excluded from the fixed price?

Accepted Answer

Third-party costs: hosting and domains, software licences, stock imagery, and specialist production such as video or photography. Ecommerce, membership systems and custom application work are quoted separately.

Question 13

Are we too small for a Fractional CMO?

Accepted Answer

If you have marketing spend and no one senior deciding where it goes, you are the right size. If there is no spend and no team yet, the honest starting point is usually a strategy or a website rather than a leadership retainer.

Question 14

Should we hire an agency, a freelancer or you?

Accepted Answer

It depends on whether you need decisions or delivery. There are three comparison pages that set this out plainly, including the cases where an agency, a freelancer or a permanent Marketing Director is the better buy.

Question 15

Which sectors do you work in?

Accepted Answer

Mostly B2B services, property and lettings, professional services, manufacturing, SaaS and consumer platforms. The industry hubs on the case studies pages show the recurring pattern in each and the live work behind it.

Question 16

What are your credentials?

Accepted Answer

Chartered Marketer status with the CIM (MCIM) and an MSc in Digital Marketing Management, alongside thirteen years leading B2B, industrial and retail growth. The about page covers the detail.

Everything people ask before they get in touch

Working together

Cost and commitment

The £999 website build

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Where the detail lives

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Case studies

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