Samuel McGarrigle
I'm Samuel, the person behind MCG Growth Marketing. I bring agency expertise with freelance flexibility: websites, search, campaigns and practical advice for small businesses. You work with me directly, from the first conversation to the finished work.
Samuel McGarrigle
Founder & freelance marketer, MSc MCIM
Based in Cheshire, Staffordshire, Shropshire and the wider North West, working with SMEs across manufacturing, engineering, construction and professional services.
Who is Samuel McGarrigle?
Samuel McGarrigle is the founder of MCG Growth Marketing and a Chartered Institute of Marketing member (MCIM) with an MSc in Digital Marketing Management from the University of Staffordshire and 13 years in B2B, industrial and retail growth. Samuel McGarrigle delivers websites, search campaigns and hands-on freelance marketing support for small businesses across Cheshire, Staffordshire, Shropshire and the North West.
At a glance
- Role
- Founder and freelance marketer, MCG Growth Marketing
- Credentials
- MSc Digital Marketing Management (University of Staffordshire); MCIM, Chartered Institute of Marketing
- Experience
- 13+ years across B2B, industrial, manufacturing and retail growth
- Specialisms
- Marketing strategy, SEO, Google Ads, HubSpot CRM, AI-enabled marketing
- Based in
- Cheshire, working across Staffordshire and the North West
- Contact
- sam@mcg-marketing.co.uk
Industrial products, technical buyers
I'm currently Digital Marketing Manager for an industrial packaging manufacturer, marketing engineered machinery and consumables to engineers, operations managers and procurement teams. That means long sales cycles, several people in every decision and products that have to be explained before they can be sold.
Before that I helped scale a retail brand, where the feedback loop was brutal and immediate: if the messaging or the media buying was wrong, you knew within a day. The combination is useful. Industrial marketing teaches patience and pipeline thinking; consumer marketing teaches discipline about numbers.
Across both, the work that moved the needle was rarely a clever campaign. It was deciding who we were actually for, saying it clearly, and making sure the CRM told the truth about what was working.
Chartered, qualified and hands-on
Marketing has no shortage of confident opinions. I'd rather bring evidence, professional standards and a working knowledge of the tools.
- Member of the Chartered Institute of Marketing (MCIM) — bound by its professional code of conduct.
- MSc Digital Marketing Management, University of Staffordshire.
- Commercially trained: every recommendation is judged on pipeline and revenue, not activity.
- HubSpot CRM implementation, workflow automation and revenue reporting.
- Google Ads and GA4: paid search managed to cost per qualified enquiry, not clicks.
Engineering substance, commercial language
- Capability
- Translation
- Specifier demand
How I'd rather work
Four commitments that shape every engagement — and that you should hold me to.
- Strategy before tactics. No channel recommendation until the commercial picture is clear.
- One number per channel. Cost per qualified enquiry beats a dashboard nobody reads.
- Honest reporting, including what didn't work. You are paying for judgement, not reassurance.
- Build capability, not dependency. The goal is a marketing function that runs without me.
From first conversation to finished work
- 01
Discovery
I start with your commercial numbers: average order value, sales cycle, win rate and growth target. Then I audit what marketing is actually producing today.
- 02
Strategy
A written strategy with named priorities, target segments, proposition, channel plan, budget allocation and the measurement framework behind it.
- 03
Execution
I handle the agreed work directly, from website pages and copy to search and campaigns. Your team or existing suppliers can stay involved where it helps.
- 04
Optimisation
Monthly review of cost per qualified enquiry by channel, conversion rates and pipeline contribution, then reallocation of budget to what works.
- 05
Growth
Once the fundamentals compound, we widen: new segments, new channels and the internal capability to run it without me.
Short-form marketing thinking
The same thinking, in two minutes, on Instagram and TikTok.
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- SME GrowthWhen an SME Should Hire a Fractional CMO Instead of a Marketing DirectorThe revenue, team and complexity signals that decide between part-time and full-time leadership.
- AI SearchHow to Get Your Business Cited by ChatGPT and Google AI OverviewsThe entity, structure and evidence signals answer engines use to choose who they quote.
Related services
- Case studiesFeatured UK businesses and products launched or grown, with client quotes.
- Fractional CMOSenior marketing leadership on a retained, part-time basis.
- AI marketingAI workflows, governance and enablement for a small marketing team.
- Get in touchA short enquiry and a direct reply from Samuel.
Related case studies
- Chartered surveyingMcGarrigle and CoNiche authority — tenant-side surveyor positioned as the specialist
- PropTech / SaaSLogical PlanningNew site launch — Planning Potential Score with a paid self-serve funnel
- Property servicesCheshire LettingsLocal market leader — owner-led letting agency with landlord-first positioning
Frequently asked questions
Do you work with small businesses and sole traders?
How much is a full website rebuild?
Can I hire you for a one-off project?
Who will actually do the work?
Where do you work?
Let's find out if I'm the right partner
A short, direct conversation about your growth target and what's currently in the way. If I'm not the right fit, I'll tell you who is.