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Agency expertise · Freelance flexibility

Small-business marketing and website design in Cheshire

A better website, more enquiries and someone to get the marketing done. Work directly with Samuel on a one-off project or flexible ongoing support, based in Cheshire and working with businesses across Staffordshire and Shropshire too.

Samuel McGarrigle · MSc MCIM · 13+ years

Direct reply from Samuel within one working day. No sales pitch. Prefer a call?

Years in marketing
13+Years across B2B, industrial and retail growth
Samuel McGarrigle MSc MCIM, freelance marketer and founder of MCG Growth Marketing

Samuel McGarrigle · MSc MCIM

Founder & freelance marketer

  • Chartered Institute of Marketing member (MCIM)
  • MSc Digital Marketing Management
  • 13+ years across B2B, industrial and retail

Start free

Find out what could be stopping your website turning visitors into enquiries. Free, around a minute, no call needed.

Check my website
MCIMChartered Institute of Marketing
MScDigital Marketing Management
Credentials

Professional standards. Practical delivery.

Based in Cheshire, Staffordshire, Shropshire and the wider North West, helping small businesses get professional marketing without unnecessary overhead.

  • MCIM membership means a commitment to professional standards and honest advice, not promises of guaranteed results.
  • An MSc in Digital Marketing Management: recommendations grounded in evidence, with clear measurement rather than guesswork.
  • 13+ years of hands-on marketing experience. You work directly with me on the brief, delivery and follow-through.
  • I build websites, write content and run campaigns myself — you are not passed from a salesperson to a junior account manager.
Sound familiar?

The problems I'm usually brought in to solve

You are busy running the business. Marketing should make that easier, not give you another job.

“Our marketing isn't generating leads.”

“We don't know what's working.”

“Our website no longer reflects our business.”

“We need help but don't have a marketing team.”

How I help

Practical help, without a big-agency commitment

Start with the thing you need most. Each service can stand alone, with a clear brief and a price agreed before work begins.

How I help

Strategy & bigger-picture marketing

Plan the next 6–12 months before you spend: who to target, what to say, where the budget goes and how you'll know it worked.

SEO & local search: Help the right customers find you. Fix the foundations, improve your pages and build visibility for the services and areas you cover.

Website rebuilds: A complete rebuild of up to 40 pages: design, core copy, search foundations, enquiry forms and launch, for one fixed price.

Google Ads: Focused campaigns with clear budgets and tracking, so you can see which clicks become genuine enquiries.

Freelance marketing support: An extra pair of experienced hands for marketing projects, content and practical advice — without hiring a full-time team.

AI & content workflows: Practical tools that save a small team time, with content checked by a person before it reaches your customers.

Case studies

Three engagements, start to finish

The situation, the decision that mattered and what shipped. Full write-ups, the strategy behind each one and sector-by-sector detail live in the case studies.

Property services · Growth

Cheshire Lettings

An independent Cheshire letting agency competing with corporate agents on high-street presence and spend, with growth depending entirely on word of mouth from existing landlords.

A clear owner-led proposition, separate landlord and tenant journeys, and local visibility for the Cheshire towns the agency actually covers rather than generic lettings terms.

cheshirelettings.uk
Consumer / media · Launch

FootyGrounds

A consumer football platform with an enormous data set and no acquisition model. Every ground guide, pub and fixture was a page nobody would ever search for by name, and the brand had no audience of its own.

Two results from one launch: a site with thousands of indexable, genuinely useful pages tied to real search demand, and a TikTok channel at @footygrounds.com that went viral — 100k views in its first 7 days and 5M post views in 60 days (16 Aug – 15 Oct), with 42k likes, 3.1k shares, 2.9k comments and 13.7k profile views. The brand now owns an audience rather than renting attention from search alone.

footygrounds.com
SaaS / AI website builder · Launch

Wishly

An AI website builder launching into a category where every competitor makes the same promise — describe a site, watch it appear. 'Build a website with AI' is now table stakes, so the product needed a reason to exist that a template generator could not claim, and small businesses needed to understand what they were getting before signing up to anything.

A launch proposition that gives away the moment of value — a live website in minutes, free to start — and sells the thing no builder ships by default: a website that talks to visitors and captures leads from the conversation.

wishly.website
In their words

What the people who hired me say

Quotes attributed by role, as agreed with each client. Each links to the full case study so you can see the work behind it.

“We had the data and the technology. What we did not have was a way of explaining it that made someone reach for their card. Sam turned it into an offer, decided the pricing with us and built the route people take to get there.”

Founder

Logical Planning · PropTech / SaaS

Engagement: Launch positioning, pricing and acquisition

“Nobody wakes up looking for Part 1 compensation, so the whole thing hinged on explaining it in plain English and proving there was no risk. The eligibility check does the qualifying for us — the enquiries that reach me are worth having.”

Director

Part 1 Claims · Professional services

Engagement: Go-to-market and enquiry funnel

“I have been doing this since 1989 and my website did not say so. Sam narrowed what we claim, put the numbers where people see them, and wrote the guides in the language tenants use rather than the language surveyors use.”

Chartered Surveyor and Owner

McGarrigle and Co · Chartered surveying

Engagement: Positioning and guide-led SEO

If your website is holding you back

A full website rebuild, for one fixed price

Many of the businesses I work with start here. Up to 40 pages — design, core copy, search foundations, enquiry forms and launch — with the price agreed before anything starts.

Full website rebuild

£1,000

Optional care at £100/month. Ecommerce and bespoke features quoted separately.

See the website package

What is MCG Growth Marketing?

MCG Growth Marketing is a small-business marketing agency offering freelance support from Samuel McGarrigle MSc MCIM. Services include full website rebuilds for £1,000, SEO, Google Ads, content and practical marketing advice across Cheshire, Staffordshire, Shropshire and the wider North West, with one-off projects and flexible ongoing support available UK-wide.

At a glance

Founder
Samuel McGarrigle, MSc Digital Marketing Management, MCIM
Services
Website rebuilds, SEO, Google Ads and freelance marketing support
Sectors
B2B and industrial, manufacturing and engineering, retail, SaaS, professional services
Areas covered
Cheshire, Staffordshire, Shropshire, North West England and remote UK-wide
Typical engagement
One-off projects or flexible ongoing support; website rebuilds £1,000 fixed
Getting started
Send a quick enquiry at mcg-marketing.co.uk/contact or book a free 15-minute call
Questions

Frequently asked questions

Do you work with small businesses and sole traders?
Yes. MCG offers agency-style delivery with the flexibility of working directly with a freelance marketer. You do not need a marketing department or a large turnover to start. A website rebuild, a focused campaign or practical advice can be a standalone piece of work.
How much is a full website rebuild?
The standard website rebuild is £1,000 fixed for up to 40 pages, including structure, design, core page copy, technical SEO, enquiry forms and launch. Care is optional at £100 a month. Ecommerce, bespoke applications, complex integrations and third-party costs are quoted separately before work starts.
Can I hire you for a one-off project?
Yes. You can book a website rebuild, an SEO project, campaign work or a marketing review without taking an ongoing retainer. We agree the work and the price in writing first. Ongoing support is available if you need it afterwards.
Who will actually do the work?
You work directly with Samuel McGarrigle, founder of MCG Growth Marketing, with an MSc in Digital Marketing Management and MCIM membership. Samuel plans and delivers the work, and can work alongside your existing team or suppliers when needed.
Where do you work?
MCG is based in Cheshire and works with businesses across Staffordshire, Shropshire and the wider North West, with remote support available UK-wide.
Start a conversation

What do you need a hand with?

A website, more enquiries or someone to get the marketing done. Send a short note and we can work out a sensible next step — no commitment required.

Send a quick note

A question, a quote or a fresh pair of eyes. A direct reply from Samuel within one working day — no sales pitch.

Your details are only used to reply to your enquiry. No newsletter, no sequences.

Prefer to talk? Book a 15-minute call.