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Proof

What clients actually say

Every quote below comes from the person who hired me, attributed by role rather than name, and every one is tied to a live site you can go and look at.

In their words

Eight engagements, eight verdicts

Quotes are verbatim. Roles are generalised because that is how these clients agreed to be referenced.

PropTech / SaaS

Logical Planning

Launch positioning, pricing and acquisition

We had the data and the technology. What we did not have was a way of explaining it that made someone reach for their card. Sam turned it into an offer, decided the pricing with us and built the route people take to get there.

Founder, Logical Planning
Professional services

Part 1 Claims

Go-to-market and enquiry funnel

Nobody wakes up looking for Part 1 compensation, so the whole thing hinged on explaining it in plain English and proving there was no risk. The eligibility check does the qualifying for us — the enquiries that reach me are worth having.

Director, Part 1 Claims
Chartered surveying

McGarrigle and Co

Positioning and guide-led SEO

I have been doing this since 1989 and my website did not say so. Sam narrowed what we claim, put the numbers where people see them, and wrote the guides in the language tenants use rather than the language surveyors use.

Chartered Surveyor and Owner, McGarrigle and Co
Legal reference / AI search

The 1954 Act

Authority asset and AI search visibility

The brief was unusual: build something the AI tools would rather quote than paraphrase. It now gets referenced in answers about section 25 notices and renewal deadlines, which brings us the enquiries a normal blog never would.

Managing Director, The 1954 Act
Marketplace / PropTech

HausMart

Go-to-market and beta demand

We were about to launch nationally with nothing on the map. Concentrating the beta on one town was Sam's call and it was the right one — we could finally show sellers genuine buyer demand rather than a promise.

Product Owner, HausMart
Consumer / media

FootyGrounds

Product marketing, programmatic SEO and TikTok channel growth

Sam got us launched and then got us an audience. The site gave every ground a reason to be found, and the TikTok channel went viral — 100k views in the first week and over a million in the first month.

Founder, FootyGrounds
Property services

Cheshire Lettings

Local marketing and landlord acquisition

I am a letting agent, not a marketer, and I was trying to compete with the big agents on their terms. Sam made the fact that landlords deal with me directly the reason to choose us, and the enquiries changed as a result.

Owner, Cheshire Lettings
EdTech / education

SuperDiss

Positioning, pricing and launch marketing

Everyone assumes an AI dissertation tool is cheating, so that objection had to be answered on the first screen. Sam turned the thing we refuse to do into the reason to trust us, and gave students a free version good enough to prove it.

Founder, SuperDiss
SaaS / AI website builder

Wishly

Positioning, offer design and launch marketing

Every AI builder says it can make you a website, so leading on that was never going to work on its own. Sam made the free build the hook and the Brain the reason to stay — a site that answers questions and brings us leads is a different product to a page generator.

Founder, Wishly
Questions

Questions about this proof

Are these testimonials verified?
Every quote comes from the person who commissioned the work, and each one is tied to a live site you can visit and a published case study describing what was done. No quote here is composite, edited for effect or written on a client's behalf.
Why are clients attributed by role rather than by name?
Because that is how these clients agreed to be referenced. The role and the business are named so the quote is checkable, without publishing an individual's name where they did not ask for it.
Can I speak to a reference before committing?
Yes. Where the client is willing, a reference conversation can be arranged after a discovery call. It is usually more useful once we know which of these engagements resembles your situation.
How long does a typical engagement last?
It depends on the format. A fixed-scope project such as a website build or a marketing strategy has a defined end. Fractional CMO and growth retainer work is monthly and rolling, reviewed each quarter against the plan rather than locked into a long contract.
Next step

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