The 1954 Act
Authority asset and AI search visibility
How do you get cited by ChatGPT and Google AI Overviews?
Publish the answer at the level the assistant needs to quote: one page per question, a single self-contained passage that answers it, and structured data that names the entity behind it. Reference assets get cited far more readily than opinion posts competing for clicks.
At a glance
- Client
- The 1954 Act
- Sector
- Legal reference / AI search · Launch
- Engagement
- Authority asset and AI search visibility
- Coverage
- 17 provisions of Part II, section by section
- Built for
- AI Overviews, ChatGPT, Perplexity citation
- Scope
- Content architecture, schema, assistant
What was actually in the way
Every engagement starts with a commercial problem rather than a channel problem.
Challenge
Lease renewal questions are increasingly answered inside ChatGPT and Google AI Overviews rather than on a law firm's site. The opportunity was to be the source those answers quote, not another blog competing for clicks.
Approach
Structured the whole of Part II of the Landlord and Tenant Act 1954 as a searchable reference — one page per provision, each with a plain-English explanation tied back to the section it comes from — plus an assistant that answers lease-specific questions. Every page is written to be quotable in a single passage.
What changed commercially
Published client facts and agreed scope markers, read as marketing outcomes. No modelled or estimated figures.
- lease renewal reference built for answer engines
- Ranked by AIlease renewal reference built for answer engines17 provisions structured to be quoted by ChatGPT, Perplexity and AI Overviews.
- answer engines treated as a discovery channel
- 3answer engines treated as a discovery channelAI Overviews, ChatGPT and Perplexity citations.
- carrying authority back to the practice
- 1 assetcarrying authority back to the practiceCredibility anchor for lease renewal enquiries.
A reference asset covering the provisions that decide a renewal, built for citation by answer engines and used as the credibility anchor for the surveying practice behind it.
The calls that changed the outcome
Not a task list — the small number of decisions the rest of the work followed from.
- 01
Structure by provision, not by topic
Part II of the Landlord and Tenant Act 1954 was broken into one page per provision, each tied back to the section it comes from. That matches how the question is actually asked — 'what is a section 25 notice' — rather than how a law firm files its content.
- 02
Write passages, not paragraphs
Every explanation is written so a single passage answers the question completely. Answer engines quote self-contained passages; they paraphrase everything else, and paraphrasing loses the attribution.
- 03
Use it as the credibility anchor
The reference asset sits behind the surveying practice, which means the citations do commercial work: the enquiries arrive already convinced of the expertise.
AI search rewards reference material over commentary. Build the thing the assistant would rather quote than summarise.
The 1954 Act on the work
“The brief was unusual: build something the AI tools would rather quote than paraphrase. It now gets referenced in answers about section 25 notices and renewal deadlines, which brings us the enquiries a normal blog never would.”
Recommended next steps
This engagement was built out of the services below. Each page explains the scope, the deliverables and how it is priced.
- Step 01
AI search visibility
Write and structure pages so ChatGPT, AI Overviews and Perplexity quote them by name.
Read the scope - Step 02
SEO and content architecture
Structure the site around how people actually search, not how the business is organised.
Read the scope - Step 03
Proposition and positioning
Decide what the business claims and who it claims it for, before a penny goes into a channel.
Read the scope - Step 04
Book a discovery call
One hour, no pitch. We work out whether your constraint is the same one this project had.
Read the scope
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The 1954 Act: common questions
Where to go next
A few things worth reading — and the pages most people move to from here.
Related insights
- Marketing StrategyWhy Your Marketing Isn't Working (And It Probably Isn't the Tactics)The positioning and priority problems that make good execution look like bad marketing.
- AI SearchHow to Get Your Business Cited by ChatGPT and Google AI OverviewsThe entity, structure and evidence signals answer engines use to choose who they quote.
Related services
- All servicesEvery marketing leadership, strategy and growth service on one page.
- Marketing strategyPositioning, audience priorities and a plan your team can execute.
- Website design & buildA full rebuild for a site that no longer sells what you do.
- Book a discovery callA 30-minute call to size up the opportunity.
Same problem, different business?
Book a one-hour discovery call. I will tell you which part of this applies to you, and which part does not, before you spend anything.