Free tools

Start with your website.

Find out what could be stopping visitors becoming enquiries. The free Website Checker is a simple starting point: around a minute for a score and clear priorities.

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Fig. 05

One question → cited answers

Question
Retrieval
Citation

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Free Website Checker

A practical look at search visibility, your message, credibility and the path to an enquiry. Get your score first, with a branded PDF report available afterwards.

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Need to go deeper?

Marketing Maturity Grader

Best if you suspect the problem is structural rather than a channel not working. · 5 minutes

AI Risk Assessment

Best if AI is already in daily use and nobody has agreed the rules yet. · 2 minutes

Fractional CMO ROI Calculator

Best if you are weighing a senior hire against a fractional arrangement. · 2 minutes

Free website & funnel health check

Best if traffic looks reasonable but enquiry volume does not. · 4 minutes

UK SME marketing benchmarks

Best if you need to know whether your numbers are normal before you change anything. · 10 minute read

Why they exist

Most SME marketing problems are diagnosis problems

Owners rarely need another tactic. They need to know which part of the machine is broken.

When marketing underperforms in a small business, the instinct is to change the channel: new agency, more ad budget, a website refresh. Occasionally that is right. Far more often the channel is fine and the failure sits upstream — an undifferentiated proposition, no clear definition of a qualified lead, or a follow-up process that lets enquiries cool for three days.

These tools exist to separate those cases before money moves. A maturity score tells you which pillar is weakest. Benchmark ranges tell you whether your cost per enquiry is genuinely poor or simply normal for your sector. An ROI comparison tells you whether senior leadership is affordable at the level you need it. These tools give you something specific to argue about with your team, which is more useful than another generic best-practice list.

Nothing here is gated behind a sales process. Use the outputs with your own team, your existing agency, or to plan your next marketing project. If you want a second opinion on what the results mean, that is what a discovery call is for.

Questions

Questions about these tools

Are these marketing tools actually free?

Yes. Every tool on this page is free and there is no trial or paywall. You enter your email to receive the report, and you can ask to be removed at any time. Nothing is shared with third parties.

How accurate is a self-assessment score?

It is accurate enough to prioritise. The grader and health check are built from the same diagnostic questions I use in a paid review, so the weakest-pillar result is usually right. What a self-assessment cannot do is tell you why a pillar is weak — that needs someone looking at your data, your CRM and your sales conversations.

Can I use these results with my own team or agency?

Please do. The reports are written so a non-marketer can act on them, and several people use the maturity report as the agenda for a leadership session or an agency review. Attribution back to this page is appreciated but not required.

Do the calculators store my figures?

The ROI calculator runs in your browser and only leaves your device if you ask for the PDF. The grader stores your answers so the report can be generated and so I can improve the benchmark ranges, and never publishes anything identifiable.

What happens after I get my results?

Nothing automatic beyond the report itself. If the results raise a question worth talking through, book a discovery call — otherwise the report is yours to act on without a follow-up sequence chasing you.

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