The Marketing Maturity Grader

A marketing maturity assessment scores how well-developed your marketing is across the capabilities that actually drive revenue — strategy, positioning, measurement, paid channels, search visibility, CRM, sales-marketing alignment and AI readiness. It matters because most SME marketing fails in predictable places: no written strategy, no cost-per-lead measurement, or a CRM that doesn't report honestly. Grading those areas tells you exactly where the next pound of effort and budget will return the most, rather than spreading spend evenly across everything.

The Health Check is a quick two-minute teaser across four dimensions with on-page results. The Maturity Grader is the deeper version: eight capability areas, a personalised multi-page PDF action plan with your scores, your two priority gaps and a prioritised action list you can hand to your team. It's built for SME leaders who want a documented starting point rather than a headline number.

Yes — when you enter your name and work email you receive a branded PDF action plan by email, with an instant download link too. Your details are used to send the report and to notify me so I can follow up once. There is no automated drip sequence and no sales call unless you book one. You can read the privacy approach on the Resources page.

It's built for B2B, industrial, retail and SaaS SMEs — businesses with a considered purchase and a sales cycle rather than pure consumer impulse buying. The eight areas reflect where marketing leadership makes the biggest difference at the £2m–£20m turnover stage, whether you have no marketing resource, a junior marketer, an agency or an in-house team missing a strategic lead.

Yes. MCG offers agency-style delivery with the flexibility of working directly with a freelance marketer. You do not need a marketing department or a large turnover to start. A website rebuild, a focused campaign or practical advice can be a standalone piece of work.

The standard website rebuild is £1,000 fixed for up to 40 pages, including structure, design, core page copy, technical SEO, enquiry forms and launch. Care is optional at £100 a month. Ecommerce, bespoke applications, complex integrations and third-party costs are quoted separately before work starts.

Yes. You can book a website rebuild, an SEO project, campaign work or a marketing review without taking an ongoing retainer. We agree the work and the price in writing first. Ongoing support is available if you need it afterwards.

You work directly with Samuel McGarrigle, founder of MCG Growth Marketing, with an MSc in Digital Marketing Management and MCIM membership. Samuel plans and delivers the work, and can work alongside your existing team or suppliers when needed.

MCG is based in Cheshire and works with businesses across Staffordshire, Shropshire and the wider North West, with remote support available UK-wide.