The Free Marketing Health Check

It's completely free and you do not need to give any details to see your results. The eight-question assessment scores your marketing maturity across strategy, measurement, channels and CRM, then recommends a next step. Emailing yourself a copy of the report is optional — if you do, I get a notification so I can send it, but there's no automated follow-up and no sales call unless you book one.

The four dimensions — Strategy, Measurement, Channels and CRM & Systems — are the areas that decide whether marketing pays for itself. A low score in any one tells you where the next pound of effort and budget will return the most, because the stronger dimensions are already compounding. The band (Foundation, Building, Scaling or Optimising) gives you a sense of how mature your marketing operation is overall.

A self-assessment is directional, not definitive — it surfaces where the gaps probably are so you can prioritise. A paid consultancy review looks at your actual numbers: real cost per enquiry by channel, real pipeline conversion, real CRM usage. But the health check is designed to give you an honest starting point and route you to the right kind of help, whether that's a strategy engagement, a channel fix or a Fractional CMO retainer.

You see your scores, a plain-English diagnosis and a recommended service. From there you can read the recommended service page, book a free discovery call, or retake the check. There's no obligation and no drip sequence — the recommendation is based on your answers, not on upselling you the most expensive option.